DISQUS

Futuristic Play: YouTube vs Webkinz: Case studies for new product adoption

  • john ratcliffe-lee · 1 year ago
    Great post and thanks for the insight. Looking forward to exploring these comparisons some more.
  • -dc- · 1 year ago
    i found it funny that sex is most popular in pakistan, with a big focus on uptight countries.
    http://www.google.com/insights/search/#cat=&q=s...
  • Griswold · 1 year ago
    Great examination, Andrew -- the way you framed the data made me think of an epidemic, so I animated the data alongside a bit of the script for Outbreak.

    http://www.mattgriswold.com/post/46494885/outbr...

    I enjoy these site-by-site comparisons, and am curious to find the actual visitor data to see how close your assumptions for using search volume play out. It would also be interesting to examine the spread of a site as it makes its way around the world.
  • Michael Leis · 1 year ago
    Great, interesting post. But it does seem obvious, as you conclude, to be about the growth pattern of a physical product against the growth of a digital product. For Webkinz, the maps almost follow a map of UPS hubs. As demand volume grew across the northeast, it also lowered their cost of adding retailers who were farther away (2-3 hubs).

    What's also interesting, as my children have recently grown from heavy Webkinz users to heavy YouTube users (my six year old can type "cats" once and be set for an entire visit) is the same in-person group approach to visiting these sites. They use these sites on their own, and when they get together for playdates, they open the computer and share favorites together.